Sasha Reed

Vice President of Industry Advocacy


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As Vice President of Industry Advocacy at Bluebeam, Sasha Reed connects with design and construction industry leaders to promote collaborative, digital ecosystems. Sasha is known industry-wide as a “conversation facilitator” for her work hosting roundtables and authoring content on StrXur.

Sasha was recently featured in the UK’s Chartered Institute of Building (CIOB) roundtable on BIM and the BIM+ webinar on “Real Life Applications of BIM.”  She is an advisor and founding member of the CPCoalition, a grassroots effort to improve digital exchanges for Construction and serves as Secretary to the BOD for the buildingSMART alliance, council to the National Institute of Building Sciences.

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